Pulse Roll Label Products Ltd has appointed Alphagraphic Inks, based in Belfast, as its distributor and representative servicing the narrow web printing and packaging market in Ireland.

Alphagraphics is the largest supplier of consumables to the printing, signage and graphics industries in Northern Ireland. The company will represent Pulse Roll Label Products and its range of narrow web inks and varnishes for the label printing market across Ireland.

Alphagraphics has an on-site ink mixing lab and extensive warehousing and is also an authorized reseller of the X-Rite range of color management hardware and software. The X-Rite range is designed to help printers get color right the first time and every time, which translates to better quality and reduced costs.

This partnership further supports the launch of Pulse Roll Label Products’ new high strength UV flexo ink system, PureTone, which was launched on the opening day of Labelexpo Europe 2015. The company’s mono-pigmented PureTone mixing bases, in conjunction with an X-Rite Spectrophotometer and the latest Ink Formulation Software, will achieve colour standardization for label printers.

Darren Hallett, international sales manager, Pulse Roll Label products, said, “We are very happy to announce our partnership with Alphagraphics at the world’s largest label show. The appointment of Alphagraphics will provide us with full exposure to the Irish markets which offer plenty of growth opportunities in the narrow web sector.”